Fractional Support for Startups & Agencies

Hire vetted & verified freelance, fractional, and specialist agency talent across Africa. Avoid full-time hiring and overhead while getting strategic fractional support, payments and compliance for your project. Or you can manage & pay your own teams directly through Petl Pay.

Clients that trust us

Our Expertise

Full-Service Creative, Design, Development, and Growth Marketing.
End-to-end solutions in creative strategy, product design, custom development, and  marketing - built to help startups, agencies, and global teams scale.

Whether you’re paying individuals or entire teams, Rafiki manages KYC, KYB, COR and EOR workflows behind the scenes, making every transaction compliant, auditable, and instant.

Creative Strategy

We craft brand identities and AI-powered content that make your business stand out. From corporate visuals to creative storytelling, we design strategies that highlight what makes you unique.

Product Design

Specialists in graphic, holographic, UI, and UX design. We deliver rapid prototypes, natural language experiences, and custom web app designs that blend creativity with technical precision.

Development

Experts in ReactJS, React Native, NodeJS, NextJS, HTML, CSS, and JavaScript. We build high-performance apps using Lovable, Webflow, Builder.ai, Cursor, and Windsurf for faster, smarter delivery.

Growth Marketing

We grow startups and agencies with SEO, AEO, SEM, content automation, email, social, and performance marketing. Test new channels and monetisation strategies with proven results.

Why Businesses & Talent Choose Rafiki

"Rafiki’s advocacy for growth opportunities for freelancers in Africa was evident during my work with the team. I absolutely loved how contract procedures were transparent and effectively handled. It was a walk in the park for me!"

Aisosa

Senior Product Designer | Nigeria

"Working with Rafiki Works has been an absolute pleasure. I’ve always appreciated their open and clear communication. Their passion for freelancers in Africa is genuine. A lot to look forward to with joining their team!"

Daniel

Agency Owner | South Africa

"Rafiki works with the cream of the crop. They are perfectly positioned to match innovative clients with the best developers in South Africa. Thanks you!"

Anesu

Software Engineer | South Africa

"Working with Rafiki has been great. Excellent and proactive, catering extremely well to our schedule and requests. We really enjoyed working with them and we couldn’t recommend them more highly."

Niccolo Pantucci

Lead Agent | UK

"From the initial brief all the way through to project handover, our experience with Rafiki has been excellent. Their fractional freelancer model is clear, seamless and effective, and we look forward to continuing the working relationship."

Brett Matheson

Co-Founder | South Africa

“Rafiki has done a great job building out our brand, website and booking engine integration. Their team are super knowledgeable and helped us come to quick and well thought out product decisions that lead to us launching our first product in weeks rather than months”

Nicolas Beterette

Co Founder & CEO| Europe

"I am beyond thrilled with the exceptional work and partnership we’ve experienced with Rafiki Works in creating our new corporate CI and website. The results have far exceeded our expectations, and I am excited about the future projects we will undoubtedly embark on together. Thank you for making this a truly outstanding experience!"

Nicolas Mack

Founder & CEO | Germany

"It’s great working with such a talented and energetic team. From our first chat to the first project, everything about RafikWorks, works. I’ve really enjoyed the experience, and love the exposure to global clients."

Dan

Agency Owner | South Africa

"We were very impressed at the quality and speed of Rafiki's work and I'm really looking forward to continuing the relationship."

Ryan Beangstrom

Co Founder | South Africa

Fractional Work

A selection of projects handled by Rafiki's fractional talent community of senior freelancers, consultants, and micro-agencies.

Rafiki designed and developed the Conte Camillo website and associated brand collateral.
Product Design
Product Development
Software Engineering
Conte Camillo
Supplied is a specialist SaaS for marketplace & digital platform compliance. Rafiki helped Supplied develop their site, implement content marketing initiatives, and create a B2B sales strategy.
Product & Marketing Support
Supplied
Creative strategy, brand design, website design and development.
Brand Design
Creative Strategy
Product Design
Product Development
Product & Marketing Support
DIGZ
Rafiki Works developed the brand identity, website design and development for Triple Oak Capital
Brand Design
Product Design
Software Engineering
Triple Oak Capital
Rafiki's fractional software engineers continue to build Sixley's recruitment referral technology.
Software Engineering
Product Development
Sixley
Rafiki sourced and serviced the end to end management of a fractional Creative Strategist, Graphic Designer, Product Designer , 3D Designer, and Low Code Developer to create a digital strategy, corporate identity, positioning, website design and development of the Mack Brands Group.
Creative Strategy
Brand Design
Product Design
Product Development
Software Engineering
Mack Brands
Metavolve specialises in guiding growth-stage businesses to strategic clarity. Rafiki manages all ongoing fractional product design and development needs.
Product Design
Brand Design
Product Development
Software Engineering
Metavolve
Rafiki Works developed the brand identity, website design & development for Community Wolf.
Brand Design
Product Design
Product Development
Software Engineering
Community Wolf
Proptech Jobs is a virtualised job board and recruitment portal for the property technology industry.
Brand Design
Product Design
Proptech Jobs
Rafiki created the brand visual identity, designed and developer the website, as well as all sales & marketing collateral for the launch of Tequila Rosaluz.
Brand Design
Creative Strategy
Product & Marketing Support
Software Engineering
Tequila Rosaluz
Staffpad is a hospitality job board for live-in accommodation in the UK.
Brand Design
Product Design
Staffpad
Cloud Chart is an all-in-one platform for KYC management.
Product & Marketing Support
Cloud Chart
Verdant Data uses data-mining expertise to empower optimisation. Rafiki managed the product design and custom development of their CMS, as well as the graphic design of their sales decks.design
Product & Marketing Support
Verdant Data
Accretion Capital is a venture firm headquartered in Miami, Florida with access to exclusive investment opportunities.
Brand Design
Product Design
Product Development
Accretion Capital
Onzite is a novel take on remote team workshops and offsites sprints for distributed teams. Rafiki sourced and managed a product designer, low-code developer, and full-stack engineer to create a brand identity, website design, and build a custom quoting engine for their booking system.
Brand Design
Product Design
Venture Growth
Product Development
Onzite
Rafiki redesigned and built the new Artellus website, solving submission problems in a minimalistic, efficient manner.
Product Design
Product Development
Software Engineering
Artellus
Creative strategy and video production for the ProWein 2025 global conference.
Creative Strategy
Video Creation & Editing
Mack & Schule
Software engineering, design, development, and ongoing technical support for Tessa's building and construction planning software.
Product Development
Brand Design
Product Design
Software Engineering
Tessa

Ready to build something special?

Let’s discover, design, build & grow your project together.

FAQs

Everything you need to know about Rafiki's fully-managed service, the ideal option for projects needing additional support, end-to-end.

What is the typical turnaround time to get started?

After your enquiry, Rafiki’s team will typically introduce you with a shortlist of vetted specialists or agencies within 72 hours. You’ll receive profiles, rate ranges, and project fit summaries. Once approved, we can handle contracts and onboarding immediately, so most projects start within a week. Should you wish to negotiate rates and contracts directly, we're able to support this engagement too.

How flexible are fractional engagements?

Engagements can start from as little as 2–20 hours per week or scale into full-time project coverage. You can hire individual specialists or complete micro-agency squads. Many clients convert successful fractional engagements into longer retainers or full-time roles, with Rafiki facilitating smooth contract-to-hire transitions when desired.

Should you need, Rafiki can provide Contractor of Record (CoR) or Employer of Record (EoR) services in 130+ countries.

How do payments and fees work?

Pricing varies by specialist, role, and region, but all fees are presented upfront with clear, transparent breakdowns. There are no hidden mark-ups. You receive consolidated invoices with full visibility into hours worked, deliverables, and supporting documentation where required.

For teams that want fast and affordable cross-border settlement, Petl Pay supports payments across regulated fiat rails and stablecoin mechanisms. This includes invoicing and settlement in USD, EUR, and GBP, as well as direct cross-border payouts into ZAR and other supported African currencies.

Clients are invoiced through Petl Pay, which manages invoicing and payments securely for work delivered via Rafiki. Should you not wish to leverage Petl Pay, you will simply recieve and invoice with project-specific bank details. This payment will be redirected into the relevant wallet or bank details for the talent/s engaged automatically.

If you prefer to handle payments directly and transact off-platform, Rafiki can accommodate this and support coordination as needed.

How does Rafiki ensure quality and accountability?

Rafiki focuses on experienced operators rather than open marketplaces. Engagements are clearly scoped upfront, and delivery expectations are aligned between client and specialist. Where needed, Rafiki can support ongoing check-ins and delivery oversight.

How do you vet fractional specialists and micro-agencies?

We take a three-stage approach to vetting every applicant. Following an application, top prospects are invited for an interview where we assess their skills, experience, and work aspirations. We prioritise skill and output over traditional degrees or titles, and we cross-check all references or testimonials before acceptance.

To date, fewer than 1% of applicants have been accepted into our Experts in Residence programme. This includes both individual specialists and sector-specific micro-agencies, teams experienced in delivering design, tech, and marketing solutions for early-stage startups, growth-phase businesses, and established agencies. Every approved expert is verified through ongoing project feedback and KYC compliance checks inside Petl, our payments provider.