5 Podcasts for Founders and Agency Owners

By
Greg Cooke | Rafiki Works
27
March 2024

Founding a startup, and running an agency, is unbelievably difficult.

Any founder will know, it’s a constant grapple between navigating external influences outside the locus of control, dealing with defeats and declines, while still trying to soak up the meaningful moments and wins in between. All the while, ensuring your team, and startup or agency, are moving in the right direction.

At times, you’ll need a little break, some external validation, or help along the way. The right podcast can be an ideal ‘switch off’ for some founders and agency owners looking for some inspiration, growth hacks, or gems of insight from those who have already been through the wringer.

In today's fast-evolving business landscape, staying informed and inspired is crucial for founders and agency owners. Podcasts offer a treasure trove of insights, stories, and advice, perfect for those looking to navigate the complexities of entrepreneurship and leadership. Here are five top podcasts we find super helpful.

Indie Bites

One of our favourites, this short, (bite-sized conversations around 15 minutes in length) with indie hackers and founders who have started small, profitable and bootstrapped businesses to success. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income. We love how agnostic and relevant these stories are.

In Growth We Trust

Dubbed The best Marketing podcast...on Linkedin, this refreshing podcast is tailored for marketers, growth enthusiasts, entrepreneurs, and anyone interested in the current landscape of marketing. It’s a no-bullshit, honest, authentic, and casual but thought-provoking approach to exploring various facets of online distribution, viral loops, network effects, content creation, and strategies for startup growth.

Listen to Jake Mayell & Yoann Pavy, the marketers behind 'In Growth We Trust'. And get smarter about growth marketing.

How To Scale An Agency

We’ve listened to every.single.episode, and it’s safe to say that each one has something unique to offer.

Each of the three hosts is running their own successful agency and while on the podcast, bring on guests and conduct solo episodes on how you can easily scale your agency. You'll gain expert insights on leads-gen, sales, operations, offers, pricing, retention and the odd growth hack.

Marketing Against The Grain

Hosted by Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), these unique conversations will lead you down the rabbit hole of marketing trends, growth tactics and innovation. Often focussed on unconventional methods and the power of innovative, new-tech strategies, they’ll guide you through the intricacies of marketing trends, growth tactics, and innovation, venturing deep into the realm of what makes marketing successful today.

Lenny’s Podcast

Another of our favourites, this product-focused podcast takes deep dives into some of the world’s top companies, product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product. Hosted by Lenny Rachitsky, these deeply researched episodes about product, growth, and career advice always have something actionable to offer.

If you're looking to join us on our soon to launch, Gigabites, media channel and occasional podcast for bite-sized snippets on the gig economy, the future of work, freelancers in Africa and founders worldwide, please get in touch!

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